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Product strategy and management /

Baker, Michael John

Product strategy and management / Michael Baker and Susan Hart - 2nd ed. - Harlow, England : FT/Prentice Hall, 2007 - xviii, 541 p. : ill. ; 25 cm.

Includes bibliographical references (p. [504]-526) and index

ISBN: 9780273694502 (pbk.) RM264.84

Subjects--Topical Terms:
Product management
New products--Management--Case studies

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