Communication of innovations cross-cultural approach /
Rogers, Everett M.
Communication of innovations cross-cultural approach / by Everett M. Rogers with F. Floyd Shoemaker. - 2nd ed. - New York : Free Press, 1971. - xix, 476 p. : ill. ; 24 cm.
First ed. (1962) and 3rd ed. (c1963) published under title : Diffusion of innovations.
Includes bibliographical references.
Social change--Cross-cultural studies.
Technological innovations--Social aspects.
Diffusion of innovations.
Communication of innovations cross-cultural approach / by Everett M. Rogers with F. Floyd Shoemaker. - 2nd ed. - New York : Free Press, 1971. - xix, 476 p. : ill. ; 24 cm.
First ed. (1962) and 3rd ed. (c1963) published under title : Diffusion of innovations.
Includes bibliographical references.
Social change--Cross-cultural studies.
Technological innovations--Social aspects.
Diffusion of innovations.