Developing new services /
Developing new services /
edited by William R. George, Claudia E. Marshall
- Chicago, Ill. : American Marketing, 1984
- xi, 112 p. ; 24 cm.
Proceedings of a conference held Oct, 17 - 18, 1983, at Villanova University, Pa.
0877571651 (pbk.)
Service industries--Congresses
Marketing--Congresses
Proceedings of a conference held Oct, 17 - 18, 1983, at Villanova University, Pa.
0877571651 (pbk.)
Service industries--Congresses
Marketing--Congresses