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Communication campaign management a systems approach

Simmons, Robert E.

Communication campaign management a systems approach by Robert E. Simmons - New York : Longman, 1990 - 237 p. : ill. ; 25 cm.

ISBN: 0801304040 RM116.44

LCCN: 89-036276

Subjects--Topical Terms:
Publicity--Management--United States

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Communication campaign management a systems approach

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