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Communication and persuasion psychological studies of opinion change

Hovland, Carl I.

Communication and persuasion psychological studies of opinion change by Carl I. Hovland, Irving L. Janis and Harold H. Kelley - New Haven, Conn. Yale University Press 1953 - 315p. 20cm

LCCN: 53-7776

Subjects--Topical Terms:
Communication in psychology
Persuasion (Psychology)

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Communication and persuasion psychological studies of opinion change

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