Normal view MARC view ISBD view

Brand Hollywood : selling entertainment in a global media age /

Grainge, Paul, 1972-

Brand Hollywood : selling entertainment in a global media age / Paul Grainge - London : Routledge, 2008 - xii, 212 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780415354042 (hbk.) RM446.69 0415354048 (hbk.) 9780415354059 (pbk.) 0415354056 (pbk.)

Subjects--Topical Terms:
Motion pictures--Marketing--United States
Corporate image
Brand name products

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Brand Hollywood : selling entertainment in a global media age /

Contact Us

Copyright ©The National University of Malaysia Library