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Communicating with consumers : the information processing approach /

Communicating with consumers : the information processing approach / edited by Michael L. Ray and Scott Ward - Beverly Hills : SAGE Publications, 1976 - 142 p. : ill. ; 22 cm.

The material in this publication originally appeared as a special issue of Communication research (volume 2, number 3, July 1975)

ISBN: 0803905793

Subjects--Topical Terms:
Consumers

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Communicating with consumers : the information processing approach /

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