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International business : strategy, management, and the new realities /

Cavusgil, S. Tamer.

International business : strategy, management, and the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger. - Upper saddle River, N. J. : Pearson/Prentice Hall, 2008. - xxxv, 670 p. : col. ill. ; 29 cm.

Includes bibliographical references (p. 623-639) and indexes.

ISBN: 0131738607 (hbk.) 9780131738607 (hbk.) RM414.21 9780131354241 (pbk.) Hadiah 0131354248 (pbk.)

Subjects--Topical Terms:
International business enterprises--Management.

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International business : strategy, management, and the new realities /

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