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Marketing management : analysis, planning, implementation, and control /

Kotler, Philip

Marketing management : analysis, planning, implementation, and control / Philip Kotler - 7th ed. - Englewood Cliffs, N. J. : Prentice-Hall, 1991 - xxvi, 756 p. : ill. ; 29 cm.

Includes bibliographical references and indexes

ISBN: 0135634792 Hadiah

Subjects--Topical Terms:
Marketing--Management

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Marketing management : analysis, planning, implementation, and control /

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