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Process-based Strategic Planning

Grunig, Rudolf.

Process-based Strategic Planning [electronic resource] / by Rudolf Grunig, Richard Kuhn. - Fourth Edition. - Berlin, Heidelberg : Springer Berlin - Heidelberg, 2006. - xxvi, 381 p. : ill., digital ; 24 cm.

Kuhn's name appears first on the original German ed

ISBN: 9783540366089 (electronic bk.)

Subjects--Topical Terms:
Strategic planning.
Business planning.

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