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A Twenty-First Century Guide to Aldersonian Marketing Thought

A Twenty-First Century Guide to Aldersonian Marketing Thought [electronic resource] / edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro. - Boston, MA : Springer Science+Business Media, Inc., 2006. - xxii, 581 p. : ill., digital ; 25 cm.

ISBN: 9780387281810 (electronic bk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .T85 2006

Dewey Class. No.: 658.8

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A Twenty-First Century Guide to Aldersonian Marketing Thought

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