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Storytelling Branding in Practice /

Fog, Klaus.

Storytelling Branding in Practice / [electronic resource] : by Klaus Fog, Christian Budtz, Baris Yakaboylu. - Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2005. - 238 p. : ill., digital ; 24 cm.

ISBN: 9783540271161 (electronic bk.) 9783540235019 (paper)

Subjects--Topical Terms:
Branding (Marketing)
Product management.
Economics/Management Science.
Management.
Marketing.

LC Class. No.: HD69.B7 / F6413 2005

Dewey Class. No.: 658.827

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