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It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation /

Karamchedu, Raj.

It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation / [electronic resource] : by Raj Karamchedu. - Boston, MA : Springer Science+Business Media, Inc., 2005. - xiii, 212 p. : ill., digital ; 24 cm.

ISBN: 9780387235523 (electronic bk.) 9780387233505 (paper)

Subjects--Topical Terms:
High technology industries--Marketing.
High technology--Marketing.
Product management--Decision making.
New products--Planning.
New products--Management.
Economics/Management Science.
Business/Management Science, general.
Marketing.

LC Class. No.: HD62.37 / .K37 2005

Dewey Class. No.: 658.575

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It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation /

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