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Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry /

Muller-Bungart, Michael.

Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry / [electronic resource] : by Michael Muller-Bungart. - Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2007. - xvi, 297 p. : ill., digital. - Lecture Notes in Economics and Mathematical Systems, 596 0075-8442 ; .

ISBN: 9783540723165 (electronic bk.)

Subjects--Topical Terms:
Revenue management.
Broadcasting.
Economics/Management Science.
Management.
Marketing.
Media Management.
Operations Research/Decision Theory.

Dewey Class. No.: 384.540681

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Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry /

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