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Conjoint Measurement Methods and Applications /

Conjoint Measurement Methods and Applications / [electronic resource] : edited by Anders Gustafsson, Andreas Herrmann, Frank Huber. - 4th Edition. - Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2007. - vii, 373 p. : ill., digital ; 24 cm.

ISBN: 9783540714040 (electronic bk.)

Subjects--Topical Terms:
Product management.
Conjoint analysis (Marketing).
New products.

Dewey Class. No.: 658.342342

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