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Cases in marketing management /

Bernhardt, Kenneth L., 1944-

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear - 5th ed. - Homewood, IL : Irwin, 1991 - xvi, 815 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0256088322 (hbk.) Hadiah 9780256088328

Subjects--Topical Terms:
Marketing--Management--Case studies
Marketing--Decision making--Case studies

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