Normal view MARC view ISBD view

The relationship of service quality, consumer decision factors and brand equity /

Ladda Vatjanasaregagul

The relationship of service quality, consumer decision factors and brand equity / Ladda Vatjanasaregagul - Florida : Nova Southeastern University, 2007 - 164 p. : ill. ; 21 cm.

Thesis (Doctor of Business Administration) - Nova Southeastern University, 2007

References : p. 165-176

Subjects--Corporate Names:
Nova Southeastern University--Dissertations

Subjects--Topical Terms:
Customer services--Research
Marketing research
Service industries--Quality control--Thailand
Consumer behavior
Dissertations, Academic--California

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

The relationship of service quality, consumer decision factors and brand equity /

Contact Us

Copyright ©The National University of Malaysia Library