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Reaching audiences : a guide to media writing /

Yopp, Jan Johnson

Reaching audiences : a guide to media writing / Jan Johnson Yopp, Katherine C. McAdams - 4th ed. - Boston, MA : Pearson/Allyn and Bacon, 2007 - xiv, 385 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 0205483275 (pbk.) 9780205483273 RM274.00

Subjects--Topical Terms:
Mass media--Authorship
Mass media--Audiences

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Reaching audiences : a guide to media writing /

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