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Return on ideas : a practical guide to making innovation pay /

Nichols, David, 1967-

Return on ideas : a practical guide to making innovation pay / David Nichols - Chichester, England : John Wiley & Sons, 2007 - xvi, 261 p. : ill. ; 24 cm.

Includes index

ISBN: 9780470028575 (cloth) 0470028572 (cloth) RM129.84

Subjects--Topical Terms:
Product management
Brand name products
Diffusion of innovations

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Return on ideas : a practical guide to making innovation pay /

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