The Codes of advertising : fetishism and the political economy of meaning in the consumer society /
Jhally, Sut
The Codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally - New York : Routledge, 1990 - ix, 225 p. : ill. ; 23 cm.
Published in 1987 by St. Martin's Press
Bibliography: p. 206-221
041590353X
Advertising--Social aspects
Symbolism in advertising
Mass media
The Codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally - New York : Routledge, 1990 - ix, 225 p. : ill. ; 23 cm.
Published in 1987 by St. Martin's Press
Bibliography: p. 206-221
041590353X
Advertising--Social aspects
Symbolism in advertising
Mass media