Managing the customer experience : turning customers into advocates /
Smith, Shaun
Managing the customer experience : turning customers into advocates / Shaun Smith and Joe Wheeler - London : Financial Times Prentice Hall, 2002 - xvi, 254 p. : ill. ; 24 cm.
0273661957 RM168.00
Customer relations
Relationship marketing
Customer loyalty
Managing the customer experience : turning customers into advocates / Shaun Smith and Joe Wheeler - London : Financial Times Prentice Hall, 2002 - xvi, 254 p. : ill. ; 24 cm.
0273661957 RM168.00
Customer relations
Relationship marketing
Customer loyalty
