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What customers want : using outcomes-driven innovation to creative breakthrough products and services /

Ulwick, Anthony W., 1957-

What customers want : using outcomes-driven innovation to creative breakthrough products and services / Anthony Ulwick - New York : McGraw-Hill, 2005 - xxxv, 202 p. : ill. ; 24 cm.

ISBN: 0071408673 RM99.80

Subjects--Topical Terms:
New products--Planning
Product management
Strategic planning

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What customers want : using outcomes-driven innovation to creative breakthrough products and services /

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