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Corporate cultures and global brands /

Corporate cultures and global brands / edited by Albrecht Rothacher - Singapore : World Scientific Publishing, 2004 - viii, 269 p. ; 23 cm.

ISBN: 9812388567 RM74.80

Subjects--Topical Terms:
Brand name products--Management--Congresses
Brand name products--Marketing--Congresses
Corporate culture--Congresses
Corporate image--Congresses
Competition, International--Congresses

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