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Building the brand-driven business : operationalize your brand to drive profitable growth /

Davis, Scott M., 1964-

Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn - San Francisco, CA : Jossey-Bass, 2002 - xv, 299 p. : ill. ; 24 cm.

ISBN: 0787962554 RM95.80

Subjects--Topical Terms:
Brand name products
Product management

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Building the brand-driven business : operationalize your brand to drive profitable growth /

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