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Transnational media and contoured markets : redefining Asian television and advertising /

Thomas, Amos Owen, 1954-

Transnational media and contoured markets : redefining Asian television and advertising / Amos Owen Thomas - New Delhi : SAGE Publications, 2006 - 266 p. ; 23 cm.

Includes bibliographical references (p. [243]-257) and index

ISBN: 0761934839 (hbk.) 0761934847 (pbk.) 8178296306 (hbk. : India) 8178296314 (pbk. : India) RM105.53

Subjects--Topical Terms:
Television--Asia
Digital media
Globalization

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Transnational media and contoured markets : redefining Asian television and advertising /

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