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What is marketing? /

What is marketing? / Alvin J. Silk content adviser - Boston, Mass. : Harvard Business School Press, 2006 - xii, 207 p. : ill. ; 24 cm. - What is? series .

Includes bibliographical references and index

ISBN: 9781422104606 (pbk.) 1422104605 (pbk.) RM105.72

Subjects--Topical Terms:
Marketing

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What is marketing? /

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