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E-business and e-commerce management : strategy, implementation, and practice /

Chaffey, Dave, 1963-

E-business and e-commerce management : strategy, implementation, and practice / Ebusiness and ecommerce management Dave Chaffey - 3rd ed. - Harlow, England : Financial Times/Prentice Hall, 2007 - xxviii, 663 p. : ill. ; 27 cm.

Includes bibliographical references and index

ISBN: 9780273707523 (pbk.) 0273707523 (pbk.) RM252.01

Subjects--Topical Terms:
Electronic commerce
Business enterprises--Computer networks

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