Business marketing : connecting strategy, relationships, and learning /
Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner - 3rd ed. - Boston, Mass. : McGraw-Hill/Irwin, 2006 - xxix, 683 p. : ill., charts ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 652-660) and index
0072865784 (hbk.) RM516.06
Marketing
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner - 3rd ed. - Boston, Mass. : McGraw-Hill/Irwin, 2006 - xxix, 683 p. : ill., charts ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 652-660) and index
0072865784 (hbk.) RM516.06
Marketing