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Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits /

Mack, Benjamin, 1968-

Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / Ben Mack - Hoboken, N.J. : John Wiley & Sons, 2007 - xiii, 242 p. : ill. ; 23 cm.

Includes index

ISBN: 0470055766 (hbk.) RM76.98 9780470055762 (hbk.)

Subjects--Topical Terms:
Product management
Marketing

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Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits /

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