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Service management and marketing : customer management in service competition /

Gr诮roos, Christian, 1947-

Service management and marketing : customer management in service competition / Christian Gronroos - 3rd ed. - Chichester, West Sussex, England : John Wiley & Sons, 2007 - x, 483 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0470028629 (pbk.) RM227.96 9780470028629 (pbk.)

Subjects--Topical Terms:
Service industries--Marketing
Customer services

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