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Contemporary marketing /

Kurtz, David L.

Contemporary marketing / David L. Kurtz - 13th ed. - Mason, OH : Thomson South/Western, 2007 - 664 p. : ill. ; 28 cm.

ISBN: 0324536380 (student ed.) RM567.96 0324543999 (instructor's ed.)

Subjects--Topical Terms:
Marketing

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