Normal view MARC view ISBD view

Successfully marketing clinical trial results : winning in the healthcare business /

Umbach, Günter

Successfully marketing clinical trial results : winning in the healthcare business / Günter Umbach - Hampshire, England : Gower, 2006 - xiii, 198 p. : ill., port. ; 31 cm. + 1 CD-ROM (12 cm.)

Book is accompanied by one CD-ROM bearing the same call number and available at Koleksi Media, PHUKM

ISBN: 0566086433 RM650.66 9780566086434

Subjects--Topical Terms:
Drug Industry--economics
Marketing--methods
Pharmaceutical Preparations--economics
Clinical trials

National Library of Medicine Call No.: QV736 / .U48s 2006 9HUKM

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Successfully marketing clinical trial results : winning in the healthcare business /

Contact Us

Copyright ©The National University of Malaysia Library