The new global brands : managing non-government organizations in the 21st century /
Quelch, John A.
The new global brands : managing non-government organizations in the 21st century / Managing non-government organizations in the twenty-first century. John A. Quelch, Nathalie Laidler-Kylander. - Mason, Ohio : Thomson/South-Western, 2006. - vi, 324 p. : ill. ; 24 cm.
Includes bibliographical references.
032432023X (hbk.) RM191.35
Non-governmental organizations--Management.
Non-governmental organizations--Case studies.
Business names.
The new global brands : managing non-government organizations in the 21st century / Managing non-government organizations in the twenty-first century. John A. Quelch, Nathalie Laidler-Kylander. - Mason, Ohio : Thomson/South-Western, 2006. - vi, 324 p. : ill. ; 24 cm.
Includes bibliographical references.
032432023X (hbk.) RM191.35
Non-governmental organizations--Management.
Non-governmental organizations--Case studies.
Business names.