Competing for customers and capital /
Cook, Victor J.
Competing for customers and capital / by Victor J. Cook - Mason, Ohio : Thomson/South-Western, 2006 - xiv, 258 p. : ill. ; 23 cm.
Includes index
0324405979 RM136.63
Corporations--Valuation--United States
Corporations--Finance--United States
Marketing--Management--United States
Brand name products--Marketing--United States
Competing for customers and capital / by Victor J. Cook - Mason, Ohio : Thomson/South-Western, 2006 - xiv, 258 p. : ill. ; 23 cm.
Includes index
0324405979 RM136.63
Corporations--Valuation--United States
Corporations--Finance--United States
Marketing--Management--United States
Brand name products--Marketing--United States
