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The laws of choice : predicting customer behavior /

Marder, Eric, 1925-

The laws of choice : predicting customer behavior / Eric Marder - New York : Free Press, 1997 - xvi, 448 p. : ill. ; 24 cm.

Includes index

ISBN: 0684835452 Hadiah

Subjects--Topical Terms:
Consumer behavior
Consumers--Attitudes
Motivation research (Marketing)

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