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Activity in color, illustration, and message as an indicator of advertisement effectiveness

Guldin, Mark Fisher, 1927-

Activity in color, illustration, and message as an indicator of advertisement effectiveness [microform] / by Mark Fisher Guldin - Ann Arbor, Mich. : University Microfilms International, 1968 - 1 microfilm reel : positive ; 35 mm.

Thesis (Ph.D.) - University of Iowa, 1968

Subjects--Topical Terms:
Color in advertising

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Activity in color, illustration, and message as an indicator of advertisement effectiveness

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