Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens. - 10th ed. - Boston, Mass. : McGraw-Hill, 2006. - xl, 614 [80]p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Previous ed. catalogued under : Bovee, Courtland L.
Includes indexes.
0072964723 (alk. paper) RM522.11 9780073135694
Advertising.
Contemporary advertising / William F. Arens. - 10th ed. - Boston, Mass. : McGraw-Hill, 2006. - xl, 614 [80]p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Previous ed. catalogued under : Bovee, Courtland L.
Includes indexes.
0072964723 (alk. paper) RM522.11 9780073135694
Advertising.