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Marketing communications : engagements, strategies and practice /

Fill, Chris

Marketing communications : engagements, strategies and practice / Chris Fill - 4th ed. - Harlow, England : Prentice Hall/Financial Times, 2005 - xxxvii, 910p. : ill. ; 27 cm.

Includes bibliographical references and index

ISBN: 0273687727 (pbk.) RM269.01

Subjects--Topical Terms:
Communication in marketing
Marketing channels
Sales promotion

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