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Public relations : a values-driven approach /

Guth, David

Public relations : a values-driven approach / David W. Guth, Charles Marsh - 3rd ed. - Boston : Pearson/Allyn and Bacon, 2006 - xix, 604 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 0205459536 (pbk.) RM206.74

Subjects--Topical Terms:
Public relations
Public relations--Moral and ethical aspects

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Public relations : a values-driven approach /

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