Marketing : principles & perspectives /
Bearden, William O., 1945-
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 4th ed. - New York : McGraw-Hill/Irwin, c004 - xl, 596 p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0072539097 (pbk.) Hadiah
Marketing--United States
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 4th ed. - New York : McGraw-Hill/Irwin, c004 - xl, 596 p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0072539097 (pbk.) Hadiah
Marketing--United States