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Winning together : the story of the Arsenal brand /

Simmons, John

Winning together : the story of the Arsenal brand / John Simmons and Matt Simmons - London : Cyan Books, 2006 - 191 p. : ill. ; 20 cm. - Great brand stories Arsenal .

ISBN: 1904879608 RM63.11

Subjects--Topical Terms:
Arsenal Football Club--Public relations
Soccer teams--Marketing--England--London
Brand loyalty

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Winning together : the story of the Arsenal brand /

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