Integrated marketing communications /
Chitty, William
Integrated marketing communications / William Chitty, Nigel Barker and Terence A. Shimp - Melbourne : Thomson, 2005 - xx, 471 p. : ill. ; 28 cm.
0170120082 RM219.63
Communication in marketing
Integrated marketing communications / William Chitty, Nigel Barker and Terence A. Shimp - Melbourne : Thomson, 2005 - xx, 471 p. : ill. ; 28 cm.
0170120082 RM219.63
Communication in marketing
