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A reader in marketing communications /

A reader in marketing communications / Philip J. Kitchen ... [et al.] - London : Routledge, 2005 - xviii, 273 p. ; 25 cm.

Includes bibliographical references

ISBN: 0415356482 (hbk.) RM584.80 0415356490 (pbk.)

Subjects--Topical Terms:
Communication in marketing
Marketing
Advertising

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