The brand innovation manifesto : how to build brands, redefine markets, and defy conventions /
Grant, John, 1964-
The brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant - Chichester : John Wiley & Sons, 2006 - xvii, 310 p. : ill. ; 24 cm.
0470027517 RM139.83
Brand name products--Social aspects
Brand name products--Psychological aspects
Brand name products--Marketing
Lifestyles--Economic aspects
Consumer behavior
The brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant - Chichester : John Wiley & Sons, 2006 - xvii, 310 p. : ill. ; 24 cm.
0470027517 RM139.83
Brand name products--Social aspects
Brand name products--Psychological aspects
Brand name products--Marketing
Lifestyles--Economic aspects
Consumer behavior