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Marketing research : an international approach /

Schmidt, Marcus, 1959-

Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen - Harlow, England : Prentice Hall/Financial Times, 2006 - xiv, 613 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0273646354 (pbk.) RM244.97 9780273646358

Subjects--Topical Terms:
Marketing research--Methodology
Export marketing--Research--Methodology

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