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Essentials of health care marketing /

Berkowitz, Eric N.

Essentials of health care marketing / Eric N. Berkowitz - 2nd ed. - Boston : Jones and Bartlett, 2006 - xvi, 416 p. : ill. ; 22 cm.

ISBN: 0763783501 RM278.81

Subjects--Topical Terms:
Marketing of Health Services

National Library of Medicine Call No.: W74.1 / .B513e 2006 9HUKM

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