Cause-marketing for nonprofits : partner for purpose, passion, and profits /
Daw, Jocelyne
Cause-marketing for nonprofits : partner for purpose, passion, and profits / [Jocelyne] Daw - Hoboken, N. J. : John Wiley & Sons, 2006 - xxxiv, 278 p. : ill. ; 26 cm.
'This book is part of the Association of Fundraising Professionals (AFP) and John Wiley & Sons Inc. series on fund development for the nonprofit sector'--Acknowledgements
Includes bibliographical references and index
0471717509 (hbk.) RM157.33
Social marketing
Cause-marketing for nonprofits : partner for purpose, passion, and profits / [Jocelyne] Daw - Hoboken, N. J. : John Wiley & Sons, 2006 - xxxiv, 278 p. : ill. ; 26 cm.
'This book is part of the Association of Fundraising Professionals (AFP) and John Wiley & Sons Inc. series on fund development for the nonprofit sector'--Acknowledgements
Includes bibliographical references and index
0471717509 (hbk.) RM157.33
Social marketing