Normal view MARC view ISBD view

Qualitative marketing research : a cultural approach /

Moisander, Johanna.

Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen. - London : SAGE, 2006. - xi, 227 p. ; 25 cm. - Introducing qualitative methods. .

Includes bibliographical references and index.

ISBN: 1412903807 (hbk.) RM486.50 1412903815 (pbk.)

Subjects--Topical Terms:
Marketing research.
Qualitative research.

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Qualitative marketing research : a cultural approach /

Contact Us

Copyright ©The National University of Malaysia Library