The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs /
Bly, Robert W.
The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs / Robert W. Bly - Mason, Ohio : Thomson, 2005 - xv, 229 p. : ill ; 24 cm.
Includes bibliographical references and index
0324300824 (hbk.) RM139.83
Communication in marketing
Market segmentation
Advertising
Selling
The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs / Robert W. Bly - Mason, Ohio : Thomson, 2005 - xv, 229 p. : ill ; 24 cm.
Includes bibliographical references and index
0324300824 (hbk.) RM139.83
Communication in marketing
Market segmentation
Advertising
Selling