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International marketing : a global perspective /

Muhlbacher, Hans.

International marketing : a global perspective / Hans Muhlbacher, Helmuth Leihs and Lee Dahringer. - 3rd ed. - London : Thomson Learning, 2006. - xxvi, 737 p. : ill. ; 28 cm.

ISBN: 1844801322 (pbk.) 9781844801329 (pbk.) RM226.63

Subjects--Topical Terms:
Export marketing--Management.

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International marketing : a global perspective /

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